Who Knew That Teleseminars Could Be Fun and Profitable
Are you a fan of teleseminars? I am, in fact, I am such a fan that I attend as many as six of them each week, in a variety of elements. You might find me simply attending a teleseminar or there as a guest or host. Why do I spend so much time each week attending these types of seminars? Because I have come up with a way to somehow benefit from every single one and I’d like to share some of my techniques, giving you the same benefits.
1. Before I sign up for any teleseminar I make sure that I carefully read the announcement or sales letter first. If the speaker or the topic of the seminar is not of interest to me, there is no point in wasting my time. Therefore, I make sure that I read it very carefully, so I know what I am expecting when I arrive.
2. Teleseminars are generally free of charge and complimentary by the host. It is ok to take advantage of them. Sure, you will have to deal with the sales pitch at the end of the seminar but that is far worth the content and insight you will receive in turn. Think about it, a five minute commercial and fifty-five minutes of helpful insight, you won’t find that on any television.
3. If they ask for questions before the teleseminar, send in a question. No matter how hard you have to think, come up with a good question. Many times the host is looking for good questions to get the discussion started, especially at the start of a call, so your question is more likely to be used on the air if you get it in early.
How does asking a question benefit you? Well, think about it when they read your question, they will use your name and possibly your business name as well. What does this then mean? This also means free publicity, just because you asked a question. At the same time, because these seminars are generally recorded, any person listening live or at a later playback will hear your name.
Why do you care? Because when people are attending a teleseminar, the only thing they have to go on is a name. And the only names they are hearing are the experts who are talking - and the experts who are asking questions. Through association, you are automatically counted as one of the experts. Do this on several calls and other attendees will begin to “recognize” you. That’s good for your reputation.
4. Whether or not they ask for it, send a testimonial immediately after the teleseminar. Don’t wait till the next day. The seminar host is flying high and posting the followup page right after the seminar ends. So when your timely testimonial arrives, he/she is likely to add it to the site. You will be amazed at how many people say “I saw your testimonial on so-and-so’s site.”
A good testimonial is specific. Don’t say “great information”; instead say “I really liked the three tips you gave on affiliate traffic.” And be sure to sign your name and title and website as you want them to appear - they’ll copy and paste it if you’ve done a good job.
5. Use your testimonial as the start of your sales copy. Many teleseminars offer resale rights or affiliate programs. You’re in the perfect position to market the program - you’ve just listened to it and raved about it. Now tell your friends and colleagues about it - and make a profit as well.
Essentially, teleseminars are just another step in learning how to market and do a good job at it.
Filed under: Writing & Speaking