Why you must use Adwords Conversion Tracking
Are you using Google Adwords to promote your product or service? Are you getting the results you want? You’ll only know this information if you are tracking the conversion rates of the click-through you are paying for. Then, depending on what you learn about the conversions, you may need to refine your campaign.
The conversion rate is the percentage of purchases of your services or products compared to the total number of people who visited your website through the adwords ad. It is of your best interest to keep this number as high as possible. If you have very low conversion rates you need to tweak your campaign and ad settings as soon as possible to get those numbers up. Refining your ads and choosing better keywords are the first step.
When google created adwords, no conversion tracking tool was available for publishers but now you can find a very nice conversion tracking tool in your adwords account that allows you to track the rates for campaigns and individual ads. This tool will allow you to keep good performing ads and throw away the under performing ones.
The more data you gather about conversion the better you will be able to tune your site because the fact that a visitor clicks your ad , lands on your site to see what you have to offer does not necessarily makes it a buyer or a lead. Your site colors, navigation and structure also have a very important effect on your conversion rates.
It doesn’t matter whether you are the worlds number 1 adwords campaign creator if your site is ugly, difficult to use or navigate or is not offering what you stated in the ad you will have very low conversion rates. A fine example of this is the ad that states that a product or service is free only to find out when you go to the site that you have to pay. Make sure that your ad and your website are offering the same thing with the same conditions.
Filed under: Internet Business