How To Get More Sales Leads Using Google Adwords
Do you sell to other businesses (Business-to-Business)? Does your company require a steady flow of sales leads from interested prospects? Yes, then this article is going to show you how to use Google AdWords to generate sales leads for your business.
This article is a primer to get you started on the right foot.
Google AdWords is probably the fastest way to get in front of your potential customers when they’re looking for what you sell.
Here’s the most commonly accepted process for generating sales leads using Google Adwords:
Place a free offer on your website. Require your visitors to fill out a registration form before they can get your offer. When your registration form is completed you get the lead and your visitors get your free offer. Win-Win!
Once your free giveaway is on your website you open a Google AdWords account, write an ad that clearly promotes your free giveaway, choose keywords related to your offer, then when your potential customers click on your ad you send them directly to your web page containing your free offer.
4 Steps to Generating Sales Leads Using Google AdWords.
1. Giveaway something of real value on your website (Lead Generation Magnet). Your potential customers are searching for something of value. They want demos, trials, how-to-guides, etc. They want something of value right now.
2.) Create a web page to promote your free giveaway. The goal of this page is to promote your free giveaway and to get your visitors to fill out your registration form and become a lead. Here’s how your page should look: Headline - Clearly call out the main benefit of your free giveaway here. Overview Paragraph - Here’s where you give a brief description of your giveaway. Bullet Points - Next put 3-5 benefit driven bullet points calling out the main benefits of your offer. Registration Form - This is where you ask your visitors to register before they can get your free giveaway. This is also how you generate leads. When your visitors fill out your registration form they become a lead for you. Keep this page simple. Rmember your goal is to get your visitors to register and become a lead.
3. Setup a Google AdWords account. Now that you have a Google AdWords account you’ll need to choose a few keywords and write an ad to promote your free giveaway. When writing your ad be sure to promote your giveaway the best that you can. You also want to make sure that you set the “destination” URL of your ad to be that of the landing page you created in step 2. Choose keywords related to your giveaway.
4. Use Google’s free conversion tracking code. After someone registers on your landing page you’ll have a page that appears (thank you page) this page will contain your free giveaway for download. Place Google’s conversion tracking code in the HTML code of this page so that you can measure how many leads you’re generating.
Next Steps:
By following these 4 steps you’ll be well on your way to generating more sales leads for your business. Your overall success depends on how well you monitor your adwords account and make improvements over time. Do not just setup your account and let it run.
Filed under: Business